Fundraising toolkit

Everything you need to spread the word about ShopDonation.

* When you register or choose a cause, all material updates automatically with the name and link of the cause.

Ready-to-share messages

Short: support any cause of your choice for free while you shop

Post text

Did you know you can support any cause of your choice for free while shopping online? Shop at 1,000+ stores through this ShopDonation link and the shop donates to any cause of your choice, at no extra cost to you. shopdonation.org

Explanation: every purchase becomes a donation

Post text

Every online purchase through this link turns into a free donation for any cause of your choice. Booking a holiday, ordering clothes or renewing your insurance: it all counts! shopdonation.org

These texts show the general ShopDonation link. Register or log in to see the ShopDonation link of the cause.

Email templates

Subject Introduction email for friends and colleagues
Dear friends and colleagues, Do you ever shop online? From now on you can support any cause of your choice for FREE every time you buy something. When you shop online through shopdonation.org, for example at Ebay, Booking.com or AliExpress, part of the purchase amount automatically goes to any cause of your choice. It costs you nothing extra: you pay exactly the same price. You still buy the product or service in the shop itself, but because you click through ShopDonation, the shops pay the cost of the donation. Since most people shop online regularly, this can be a very welcome source of (free!) recurring donations for any cause of your choice. Give it a try: this 'conscious' extra click costs you nothing and can make a real difference. You can use this ShopDonation link anywhere in the world, because ShopDonation is an international platform. Happy shopping!

Email signature examples

Short

Support any cause of your choice for free while you shop online: shopdonation.org

As a question

Shopping online? Turn it into a free donation for any cause of your choice: shopdonation.org

These texts show the general ShopDonation link. Register or log in to see the ShopDonation link of the cause.

Promote ShopDonation on your website

Example website text

Text for your website

Raise donations for any cause of your choice, for free!

Do you ever shop online? If you do this from now on via shopdonation.org, you can donate for free to any cause of your choice!

Basically all major webshops have joined (like Ebay, Booking.com, AliExpress etc.) and they cover the cost for the donation. You ultimately buy the product in the webshop itself for the same price, but because you do this via shopdonation.org a part of your purchase amount becomes a donation.

You can use ShopDonation from anywhere in the world, because ShopDonation is an international platform.

Step by step

Step 1: Go to shopdonation.org and choose your cause.
Step 2: Click through to the webshops you want to shop at.
Step 3: You arrive on the normal webshop's website. Make your purchases for the same price as normal.

With every purchase you donate automatically and free of charge, which can mean structural free donations for any cause you want to support. This 'conscious' extra click costs you nothing, but it really makes a difference!

These texts show the general ShopDonation link. Register or log in to see the ShopDonation link of the cause.

Logos

Use our logo on your website, flyers or social media.

Vertical logo

Logo
Download logo

Horizontal logo

Logo
Download logo

White vertical logo

Logo
Download logo

White horizontal logo

Logo
Download logo

Boost donations with businesses

Why business purchases make a difference

Companies making purchases through ShopDonation can make a real difference: a business can raise €100 to €500 a month for a cause. Ask an employer or local business to make their purchases through this link.
Your next step Example email to an employer
Hi, I found something really interesting that doesn't cost us anything extra: we could support a good cause of our own choice through the company purchases we already make. Via ShopDonation, online business orders such as office supplies, software, travel and printing can raise donations. The brands cover the cost of the donation, so the buyer pays nothing extra. Check it out via this link: shopdonation.org
Copy it and send it to your employer.

Tips for success

Below you'll find tips and tricks from the most successful causes on ShopDonation on how to raise funds effectively:

Share it with people who shop a lot

If you tell others about ShopDonation, start with friends or family who already shop online often. They are the most likely to use it regularly, so their everyday purchases can generate more donations over time.

Confirm it really works

For many people, it can sound too good to be true, so telling them you have tried it yourself and that it really works can make a huge difference.

Busy shopping periods

We have identified three main shopping periods where you can raise the most.
  • Christmas
  • Black Friday
  • Booking summer holidays

Biggest donations

  • Car insurance (€60 donation)
  • Home and other insurance (€35 donation)
  • Phone contracts (€30 donation)
  • Energy contracts (€30 donation)

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Quick start guide

  1. 1 Share ShopDonation You share shopdonation.org with your friends, family and colleagues.
  2. 2 They shop as usual They shop at their favourite brands through ShopDonation and pay the same price as always.
  3. 3 A donation is made The brand donates to the cause they choose automatically, at no extra cost.